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Business Events Data Programme

In 2020 Business Events Industry Aotearoa (BEIA) and Regional Tourism Organisations New Zealand (RTONZ) contracted Fresh Info to manage the Business Events Data Programme (BEDP). Fresh Info are experienced in the field of data collection and market research services with extensive experience in the tourism industry.

As the membership organisation representing Business Events, BEIA know how essential this programme is. Funded by BEIA, RTONZ and Tourism New Zealand (TNZ) the programme involves the collection of information from Business Event venues, delegates and organisers to provide valuable data on the Business Events sector in New Zealand.

The Importance of Data

The BE Data Programme was established by BEIA to measure and report Business Events activity and spend in New Zealand.

Information is collected by Fresh Info from participating venues throughout New Zealand. All the information is collated to estimate the size of the Business Events market, and each region’s share of that market. Organisations will have access to solid regional and national data to assist in making good commercial investments in Business Events which is critical to the industry. The data will enable good decision-making that the entire industry can benefit from. It is vital that this industry has robust data and can measure the huge impact of Business Events in order to capture the legacy and plan for the future.


Why You Should Participate

As a participant in the programme, you will be notified as soon as new data is available so that you can access market share reports as well as regional and national Business Events statistics.

It is vitally important, and now more so than ever, that we have access to good quality data thus enabling greater advocacy within the Business Events sector.

Criteria

Any venue that hosts 12 or more Business Events per year with a minimum of 50 guests at each event, can participate in the programme.

A Business Event includes a meeting, conference, convention, corporate retreat, awards dinner, incentive, tradeshow or exhibition. Public events and social gatherings such as weddings, dance parties, church services, concerts, sports events and consumer events are not included.

Venues that are BEIA Members are all invited to be participants of the programme. We highly recommend any venue hosting Business Events considers BEIA Membership. Please contact us to open up a range of expertise and marketing opportunities available within the BE sector.

What You Need to do

Once you join the programme you will be asked to submit data for the Business Events you have hosted.

You simply complete a short online form or upload a CSV/Excel file from your booking system.

Important Note: Your data will always remain strictly confidential.

For further information, please contact Michelle Bird, BEIA Data Programme Manager.


Preliminary Q4 Results:

Below are the unconfirmed National Overview for Q4. The results are due to be published early next week. The Business Events Data Programme (BEDP) collects information from business event venues and provides valuable information about the business events sector in New Zealand. The criteria for the data is events of 50 pax and above. This programme is supported by Business Events Industry Aotearoa, Tourism New Zealand and the Regional Tourism Organisations New Zealand.
  


VIEW BE DATA REPORTS

Historical Industry Data

From 2009 to 2019 the Ministry of Business, Innovation & Employment (MBIE) operated the Business Events Research Programme which was funded in partnership with Regional Convention Bureaux.  There were two surveys: the Business Events Activity Survey and the Business Events Delegate Survey.


Business Events Activity Survey (formerly Convention Activity Survey CAS)  2009 - 2019

The Business Events Activity Survey monitored and benchmarked the performance of more than 300 professional conferencing and meeting venues in New Zealand from 2009 to 2019.

For more information and to access reports click here: Business Events Activity Survey Reports.


Business Events Delegate Survey (formerly Convention Delegate Survey CDS)  2009 - 2019

The Business Events Delegate Survey collected expenditure and length of stay data from multi-day business event delegates through an online survey from 2009 to 2019.

For more information and to access reports click here: Business Events Delegate Survey Reports.