Rotorua Canopy Tours has always led with sustainability first and over the past eight years, they’ve consistently secured the title of the best tourism activity or business in New Zealand, the South Pacific, or the world, setting it apart as an unparalleled player in the industry. Now, breaking new ground, the company proudly stands as New Zealand's latest Certified B-Corporation (B-Corp) Business. Attaining this esteemed certification involved Rotorua Canopy Tours undergoing a rigorous two-year auditing process, demonstrating a commitment to accountability, transparency, and a mission beyond profitability. B-Corps, envisioning a superior economic system, promotes businesses that prioritise benefiting people, communities, and the planet. The underlying principle of B-Corps is the belief that companies can serve as a force for good, leading the way in positively impacting and transforming the global economy towards a more inclusive, equitable, and regenerative system. Rotorua Canopy Tours' B Corp certification mirrors a broader trend in adventure tourism, symbolising a shift towards responsible and conscientious adventuring. This nature-wrapped adventure experience delivers exhilaration and actively contributes to positive change. Rotorua Canopy Tours encourages and inspires adventurers to participate in reshaping the future of New Zealand tourism. Over the years, Canopy Tours has attached over 290,000 customers, prioritising safety, delivering exceptional visitor experiences, sustainability, and restoring an ancient forest. The business thrives with 8,000+ 5-star reviews on TripAdvisor, numerous awards, and a positive workplace culture. Join them on a journey beyond adventure, embracing a vision where tourism becomes a catalyst for sustainable and meaningful impact.